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Content marketing is a strategic approach focused on creating and distributing valuable, relevant content to attract and retain a clearly defined audience, ultimately driving profitable customer action.
To start content marketing, define your goals, identify your target audience, and create valuable content that addresses their needs and preferences.
You can create various types of content including blog posts, social media updates, videos, e-books, and infographics, tailored to engage your audience effectively.
Measure content marketing success by tracking metrics such as traffic, engagement rates, conversions, and through tools like Google Analytics.
Beginners should avoid common mistakes such as not defining a clear strategy, neglecting audience engagement, and ignoring analytics to track performance.