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A good CTR varies by industry, but generally, a CTR of 2-5% is considered average, while anything above 5% is considered good.
You can increase your CTR for free by optimizing your headlines, improving your meta descriptions, enhancing your content quality, and improving your website's overall user experience.
Factors influencing CTR include the relevance of your content, the design of your webpage, quality of the headlines, and the effectiveness of your call-to-action buttons.
You should check your website's CTR regularly, such as monthly, to assess performance and implement any necessary changes.
CTR measures the percentage of users who click on a link compared to those who view the page, while conversion rate measures the percentage of users who complete a desired action after clicking.